GroobyGirls

Blake Lovely Stars in New GroobyGirls.com Scene

LOS ANGELES, CA - Starlet Blake Lovely shines in her new scene “The Whirlwind of Blake Lovely” for Grooby’s flagship site, GroobyGirls.com. 

“This is gotta be one of my favorite scenes I’ve ever done,” says Lovely. “The on-screen chemistry between me and Silas Stone was some of the best I’ve had to date with a male performer. I really enjoyed improvising the dialogue at the beginning, too. Coming home from a movie date before easing into the sexual tension gave things a real-life feel. Once we got into the actual sex, I almost lost myself completely in the moment, forgetting I was on camera for most of it. I ended up completely upside down at the end for a pop shot you’ll have to see for yourself to believe! Radius is also such an incredible director who really knows how to bring the best out of a performer while playing to their individual strengths. I can’t wait to work with everyone involved in this wonderful scene for Grooby again soon!”

To view this scene and more of Blake Lovely, be sure to visit GroobyGirls.com. 

Smalltown southern belle Blake Lovely entered the industry in early 2024. The perfect mix of charm and sensuality, Lovely made her media debut with Transsensual, starring in TS Cheaters 6. Since then, she has also shot for numerous major companies such as GenderX Films, Evil Angel, Grooby, TS Virtual Lovers, and TransAngels. She is currently signed with Nexxxt Level Talent for studio bookings. In 2025, Lovely received multiple AVN and TEA nominations. 

Follow Blake Lovely on X at @_BlakeLovely_ and Instagram at @blakelovely_. View her exclusive content at OnlyFans.com/sarablakelovely.

Press inquiries can be directed to Kristel Penn at kristelpenn@ikigaimarketing.com

Grooby's Shemale Yum Rebranded as GroobyGirls.com

GroobyGirls.jpg

Grooby, the leader in trans erotica, announces their flagship site, ShemaleYum.com, will be switched over to GroobyGirls.com effective today.

Editor's Note:  For more information about the rebrand, we suggest you read the posted Interview with Steven Grooby at Grooby.com.

Los Angeles, CA – Grooby announced their flagship site, ShemaleYum.com, will be rebranded as GroobyGirls.com starting today.

“Change is good, and we’ve changed our company and sites constantly over the past 20 years,” said Steven Grooby. “Simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done overnight and without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ brands, which we’ve spent a number of years doing. We’re now in the position where they can replace the original website name.”

ShemaleYum.com launched in 1996 and is the world’s longest running trans adult website, featuring an unprecedented mix of newcomers and top stars annually.  Many of the most popular TS performers today had their first shoots on ShemaleYum, including Vo D’Balm, Domino Presley, Kylie Maria, Wendy Williams, Bailey Jay, and over 1850 different trans women.

GroobyGirls.com launched in 2011 as a promotional site for Grooby models. Each year a limited number of t-shirts are released to the models and fans.  Other GroobyGirls merchandise has included calendars, playing cards, towels, stickers, and tattoos.

The company currently operates over 30 membership sites and produces approximately 50 DVDs a year. Visit the new site at GroobyGirls.com.

When asked if Grooby had plans to change the names of any of their other sites, he stated, “ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we have plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.”

Grooby’s Marketing and Editorial Director Kristel Penn added, “Grooby has been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not,  I believe people will see this change is a more accurate reflection of our company ethos.”

Existing affiliates will not need to change their links. Interested affiliates can contact admin@grooby.comdirectly.

All press inquiries can be directed to kristel@grooby.com.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.